The Arizona Center for Nature Conservation (ACNC)/Phoenix Zoo and Press Coffee Roasters introduce Pura Vida this week – the first certified Jaguar Friendly™ coffee produced in the U.S. A new Arizona-roasted coffee will let you wake up and help save jaguars. The 12-ounce bags of whole beans go on sale at all Press Coffee locations and the Phoenix Zoo with a portion of the proceeds supporting jaguar research led by the ACNC and ProCAT, an international nongovernmental organization focused on wildlife and habitat conservation.
In this first effort of the Jaguar Conservation Coffee project, the ACNC and ProCAT are working with Finca Las Alturas ranch in Costa Rica to support a landscape where farmers, jaguars and other wildlife co-exist. Jaguars are in decline in the wild due mainly to illegal hunting and habitat loss, with the overall jaguar population estimated to occupy less than 50 percent of its former range.
The ACNC’s Field Conservation Research Director, Dr. Jan Schipper, and other researchers have been working to design a habitat corridor that links Las Alturas with the Osa Peninsula, home to Costa Rica’s most threatened jaguar population. These two areas are separated by farms, plantations, homes, businesses and busy highways, thus, separating jaguars from the prey they need.
ACNC and ProCAT encourage growers in the corridor to adopt “jaguar-friendly” practices such as organic, pesticide-free farming, not allowing hunting on their land, and maintaining a mix of coffee and native trees/shrubs to provide animals with food and shelter. These practices are beneficial to all wildlife in the region, not just jaguars.
Pura Vida is available for $16 for a 12-ounce bag of whole beans with $5 of the proceeds going to support ACNC and ProCAT’s jaguar conservation efforts. It’s available at Press Coffee’s six Phoenix locations and at the Phoenix Zoo. It is also available online at http://www.presscoffee.com and can be shipped worldwide